Kaida brings 24 sets of new products to Shenzhen h

2022-07-22
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From August 7 to 9, 2015, Kaida made a wonderful appearance at the autumn 2015 Shenzhen home textile exhibition, attracting the attention of many people. Home hotline and curtain world reporters interviewed Li Juan, the sales director of Zhejiang Kaida cloth Co., Ltd. at the exhibition site

from August 7 to 9, 2015, Kaida made a wonderful appearance at the autumn 2015 Shenzhen home textile exhibition, attracting the attention of many people. Home hotline and curtain world reporters interviewed Li Juan, the sales director of Zhejiang Kaida cloth Co., Ltd. at the exhibition site

on site interview guest: Li Juan, sales director of Zhejiang Kaida cloth Co., Ltd.

main products of Shenzhen home textile exhibition: 24 sets of new products

Li Juan, sales director of Zhejiang Kaida cloth Co., Ltd. accepted an exclusive interview with the home hotline reporter

curtain world: Hello, Mr. Li! Can you introduce what new products Kaida has brought to the exhibition

Li Juan: we have always made products for exclusive stores, so the coverage of products is relatively wide. For example, jacquard, high-precision, embroidery, printing and other products are highly recognized by everyone. This Shenzhen home textile exhibition brought us new products developed in August, with a total of 24 new products, which will bring different surprises to dealers and consumers

curtain world: many domestic products have always been criticized in terms of originality. Are your products independently designed? Can you briefly introduce your design concept and team

Li Juan: in recent years, Kaida has developed in the circle with original design, and its products are basically original. In terms of production and R & D, our company has made great efforts, mainly based on the domestic popular color trends, including wallpaper, fabric art and so on. Our design team is relatively complete in terms of research and development, color and other aspects, and the team size is also large. At present, the company has more than 150 people engaged in R & D

"curtain world": now the industry is talking about "overall soft decoration of large home furnishings". What do you think of this? What measures does Kaida have for this

Li Juan: the overall soft clothing is the future trend of our fabric industry, because fabric must be integrated with other products. From the perspective of upstream product development, materials and colors need to be integrated, which is also a trend. Kaida is also fully committed in this regard. Our company has three brands, including European Kaida, Chinese Boxi and modern life. In terms of Chinese style, our exhibition in March was relatively comprehensive, and we also cooperated with Chinese home furnishing brands. We will copy the home related decorations as a whole, hoping to be helpful to terminal sales

curtain world: the overall development of the industry is not very prosperous this year. Has Kaida's sales been affected

Li Juan: this year's market is indeed very stressful. Our customers all over the country are trying to get rid of this dilemma. For us, the growth rate of Kaida in previous years was about 30%, but this year it was only about 3%, so the pressure was really great. In response to this situation, our company held a dealer product training meeting across the country in order to let dealers help our stores understand and familiarize themselves with, especially make good use of our products. In the first half of the year, we held training meetings in Beijing, Shandong and Shenyang. From the current monitoring data, the growth is very gratifying. I think the decline in performance may be partly due to the market situation, but more importantly, how our products and services sink and how to transfer sales skills to franchised stores, which is what Kaida is doing

Kaida exhibition hall is fashionable and elegant

curtain world: what is Kaida's next development plan

Li Juan: we have a development plan every year. Next, we will have activities on the exhibition platform and the company platform. The most recent is the training meeting held in Wuhan, Hubei Province on August 30. We will continue to do it and do it more solidly. I believe it will be helpful to everyone in this market

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